No Fish In My Dish

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Still In Sacramento
In Sacramento

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Still In Sacramento
September 5, 2007

I spent a lot of time talking with Brad Simkins, owner of Book Lover's at the corner of Madison and Manzanita in Sacramento. He hosted last Friday's signing, at which this shot was taken of the two of us with a customer who heard me on the radio just moments earlier, live from the store:

On Saturday, I was at the Sacramento Zoo all day talking with passersby at the "Where The Wild Kids Are" event.

To be honest, the day wasn't what Darci and I had hoped. It was supposed to be a special event focused on No Fish In My Dish and the overfishing issue. Instead, it went more like a craft fair with me sitting at one table among other tables where various groups sold goods. I haven't sold anything in that manner since doing school fund raisers!

We spoke with the zoo afterwards, explaining that I came all the way from Japan for the event, and then went on local television and radio promoting the zoo's day, only to be put on the side of the property in a dirt lot with little exposure. The zoo's marketing representative apologized, blaming an employee who no longer works there.

Darci and I learned our lesson, and she quickly got in touch with the other zoos and aquariums on our publicity schedule to be sure they understood what we're trying to do, and would support me in a way that would justify my coming halfway around the world to be onsite. Already, the prospects look better for other visits.

Even with the poor showing at Sacramento Zoo, all was not lost. Here I am with Christopher and his mother, with his freshly signed book:

Finally, here's how I spent most of the day:

It was the hottest weekend of the year in Sacramento, and I was there in my official No Fish uniform, looking like a pizza delivery boy. I have other colors that I'll try at future events.

We're off to a choppy start, but are doing our best to get the word out on this important issue.

Next stop: New York City.

I arrive on Wednesday night and will do publicity leading up to my appearance at the New York Aquarium this coming Saturday. If you're in the area, don't miss it!

If not, get your own copy of the book sent by Priority Mail here.

Labels: California, Events

Posted by Jason Kelly at 4:35 AM Japan time
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In Sacramento
September 1, 2007

Darci's keeping me busy in Sacramento, California this Labor Day weekend.

Yesterday, I talked with Sacramento & Co. hosts Guy and Kristin on News10 ABC. They were friendly and asked some good questions about overfishing, the reason I wrote No Fish In My Dish, and what I hope to accomplish with the book.